Breeze Automatic Launch Video (Visual Frames)
Visual frames for the launch video of Breeze Automatic, an AI sidekick for D2C brand founders. Conversational, playful, product-first.
Role: Visual Designer
Scope: Visual Storytelling, Visual Frames
Collaborators: Shalini S, and Konica Gupta (Visual Designers);
Rajat Subhra, Goutham Panicker, Divya Yadav, Siva M U (Motion Designers)
CONTEXT
Breeze Automatic is an AI assistant built for D2C entrepreneurs. It plugs into their checkout data and lets them ask questions, get recommendations, and fix things (RTOs, payment failures, attribution) through a conversational interface. Think of it as a second brain for someone running a brand who doesn't have time to dig through dashboards.
The launch video needed to introduce this to founders who've never seen it. The tone is different from everything else in this portfolio: it's light, conversational, even funny. The script has two characters (a narrator and "Auto," the AI) bantering back and forth. My job was to design the visual frames that carry that energy while still showing the actual product.
THE TONE PROBLEM
Enterprise product videos are boring. This one couldn't be.
D2C founders aren't bank CXOs. They don't want a governance pitch. They want to see something that makes their life easier, fast, and ideally with some personality. The script already had that energy with the narrator/Auto banter ("Some pincodes just don't like commitment"). The visuals had to match: snappy, clear, a little playful, but still credible enough that someone trusts this with their business data.
The balance was: show the product working, keep it fun, don't let the personality overshadow the utility. If the viewer remembers the jokes but not what the product does, the video failed.
THE VISUAL APPROACH
The script is fun. The visuals had to be too.
The script is playful, conversational, full of personality. So the visuals went in the same direction: colourful gradients, 3D emojis, fun typographic moments, floating UI elements. Everything needed to feel warm, bright, and a little bit delightful. Not a corporate product demo.
The gradient backgrounds shift between orange, pink, and purple. Bold rounded type sits on top. 3D emoji-style elements (thinking face, megaphone, coins) appear alongside the UI to give each scene an emotional read before you process the content. Question bubbles scatter and overlap to show the chaos of running a business.
THE COLOUR DECISION
Orange and purple don't gradient well. So we added pink.
Breeze Automatic's brand colours are orange and purple. When you gradient between them directly, you get a muddy, dark middle because they sit opposite each other on the colour wheel. The transition looks dead in the centre.
So we introduced a third colour: pink. Placing pink between the orange and purple keeps the gradient bright and full through the middle. No dark dip. This also gave us three usable gradient combinations instead of one: orange-to-pink, pink-to-purple, and the full orange-pink-purple sweep. The orb, the backgrounds, the pill shapes, the title cards all use variations of this three-colour gradient system.
DESIGNING THE PRODUCT UI
Auto as a character, not just an interface.
The conversational interface you see in the video isn't a screenshot of a shipped product. I designed the UI for how this interaction would look and feel. The conversational flow, how data surfaces within the chat, how recommendations appear, how actions (fixing RTOs, tweaking payments) are confirmed and executed visually.
This is similar to the Agentic Payments project: the UI doesn't exist as a shipped, designer-handed-off product yet. I had to figure out what it looks like when an AI gives you sales data inside a chat. What it looks like when it fixes your RTOs. How do you show "permission to act" in a conversational UI?
THE PERSONALITY
The script gives Auto a voice: slightly cheeky, confident, helpful without being servile. The visuals had to carry that too. How Auto "enters" a frame, how responses appear (not just instant text, but with rhythm), how the weather joke lands visually.
We designed an orb as Auto's visual identity. A soft, gradient sphere with minimal facial features (just squinted eyes) and floating hearts, sparkles around it. The colours shift between warm pinks, oranges, and purples. It's glossy, bubbly, almost toy-like. That was the point: this is an AI that feels approachable and fun, not sterile or intimidating. The orb reacts to the conversation, it has moods. It matches the script's personality where Auto is being cheeky ("Some pincodes just don't like commitment") or proud ("Thanks! I know"). The orb gives those lines a face.
A different kind of video from the rest of this portfolio. Lighter, faster, personality-driven. The design challenge wasn't "how do I visualise an abstract concept" but "how do I make a product look this good while keeping it real and fun." Harder in its own way.
Watch the full video here:
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